RODAK RESEARCH & CONSULTING
research, analytics, insights & strategy
research for the modern-day marketer.
Today's marketers need insights yesterday. We've got the tools to design customized research solutions
with actionable insights that help solve business problems.
Who says research has to be dull and boring? We're skilled at creating beautiful, insightful, easy-to-understand research deliverables of your choice: presentations, reports, whitepapers, infographics, videos, eBooks and more.
insights made beautiful.
PARTNERS
We collaborate with the best data providers and technology platforms
to ensure your results are reliable, timely and within your budget.
SERVICES
STRATEGIC BRAND CONSULTING
Creative strategy, customer experience design,
business analysis, communications planning
CONSUMER SURVEYS
Questionnaire design, survey programming,
customized reporting and data analysis
CONSUMER INTERVIEWS
Online surveys, focus groups, in-depth interviews,
shopper intercept interviews
CUSTOMER SEGMENTATION
Demographic, psychographic and behavioral profiling,
high value customer and lookalike identification
COMPETITIVE ANALYSIS & MARKETING AUDITS
Competitive identification and intelligence, situation analysis, goal definition and measurement
TREND REPORTS & INDUSTRY FORECASTS
Industry analysis, market data analysis, trend prediction and identification, market outlook
MESSAGE & PRODUCT TESTING
Advertising research, copy testing, pre-testing, A/B online testing, heat mapping, package testing
BRAND POSITIONING AND EQUITY RESEARCH
ATU (awareness, trial, usage) studies, brand identity development, sentiment analysis
